Food is one thing humans need to consume every day to survive in this world. That’s why when you look around you, you’ll be amazed that many restaurants, cafes, and food delivery businesses cater to the discerning customer palate and forever-changing customer desires. Competition is stiff in the food industry, with sellers trying to outdo each other. In this modern world, they have no choice but to stay on top by utilizing emerging technological practices to help propel their business forward. On top of that, awareness of consumer preferences, rising costs, and innovation techniques relevant in this competitive industry are essential elements that must be learned.
Take a look at the top trends and must-know statistics in the food manufacturing industry for 2023:
Driven by Food Safety and Transparency
One of the most significant issues last year that still sends shivers down the spine of manufacturers is the recall of millions worth of romaine lettuce. Having this staple vegetable pulled out of the grocery shelves reinforces the importance of food safety. Furthermore, as customers become smarter about what they put in their mouths, they also research more about these products. Thus, it is more critical for food industries to immediately pinpoint issues because transparency is another essential component that earns clients’ valuable trust. If companies are not transparent, they risk losing their clients because aside from the taste of food, the safety of food, and the price of food, clients place value on the reputation of the companies to which they decide to give their money.
Relying on Innovation and Product Differentiation
If you look around, there is a wide array of food products available on many channels such as the ordinary retail store, local farmer’s markets, online sites, and social media like Instagram and FB. The market saturation and bombardment of food products mean that food manufacturers must rely on innovation to craft better food items. Doing so will also set them apart from the pack, making their products easier to differentiate or stand out from the others in the market. As a result, companies are compelled to release trending flavors and utilize vibrant packaging to make themselves different and establish their brand image. Some key examples are the trending Thanksgiving Flavored Pringles and the new Chobani Yogurt label design and nifty packaging.
Impact of Rising Uncertainty
There is growing uncertainty in the food market, with the tariff and global trade issues or tensions carried over from last year. These same issues continue to occupy the market this year, and along with it comes the offshoot of rising costs. To illustrate, the Chinese tariffs have created excess supplies and have continued to drive down the other prices of goods like soybean and pork. Some of these other rising uncertainties are the higher cost of labor, shifting labor market, driver shortage in the food truck industry, and the like. A few food companies cannot deliver on schedule because of this truck driver problem. Therefore, food manufacturers must continue to search for innovative solutions to manage their costs well and still be able to grow.
Functional Foods Become More Popular
Food is now no longer seen as just something to ease hunger. With a rise in medical issues, consumers are now more cautious about what they put in their mouths. As a result, functional food items have become more prominent in the consumer market. With a double purpose of fortifying the body to make people healthy, these healthy food items are no longer just a novel niche segment. Now, the functional food market is set to advance close to eight percent yearly until 2012, according to a report from Technavio. This is due to people’s interest in protecting and preserving their health. As a result, healthier ingredients are in packaged products, food in restaurants, and the like. To illustrate, probiotics were a popular beverage before; these days, probiotics are added to stuff like water, dried fruits, cereal, and more.
Nowadays, consumers are willing to pay extra for those food items that are more nutritious. They are known to go the extra mile to search for these healthy products. Therefore, functional ingredients in food will continue to have a stronghold in the industry. It will continue to dominate as consumers demand quick, healthy, and all-encompassing solutions. Those food products that can offer multiple health benefits successfully grab consumer attention, and as such, they make a mark in the industry.
Say Hello to Cannabis
Former President Trump signed the Farm Bill, where the cultivation of hemp, a part of the cannabis family, becomes legal. Derivatives of hemp like cannabinoids or CBD, which is famous for treating anxiety and intense pain, are no longer considered part of the banned narcotics list. This is good news for manufacturers and consumers who want this ingredient included in their daily food products. Companies are looking forward to incorporating CBD on meal items, snacks, and even beverages so that many people can benefit from it. It will no longer be a surprise when grocery carts eventually become packed with items laced with CBD. This goes in line with the desire of consumers to take in more types of fortified and functional food items that can benefit their physical looks, promote gut health, fuel brainpower, and/ or relieve their anxiety, pain, and stress.
Increased Demand for Plant-Based Meat
Plant-based meat products had a drastic increase last year, and they are expected to surpass this level this year because of their increased popularity. Many consumers have become more health-conscious and have shifted to a plant-based diet. Hence, there is a need for plant-based meat that goes beyond the usual veggie burger. Looking at the grocery shelves, products like Quorn veggie chicken nuggets, minced “meat,” and veggie dogs have taken center stage because they are healthier alternatives to the usual favorites. To make things even better, they taste just as good as their real meat counterparts, so they appeal to vegetarians and actual real meat-eaters, too. These products were designed to give people options that do not sacrifice meat’s taste, look, and feel. According to market research companies Nielsen and Spins, as noted in the Good Food Institute site, the current value of today’s plant-based food market is worth a staggering 4.1 billion dollars. Information from Nielsen and the Plant-Based Foods Association encapsulate that plant-based meat totaled 670 million dollars in sales, which is a 24% increase compared to the data of 2017. Manufacturers intend for these figures to grow this year.
Leveraging on Technology
Large companies are now looking to emerging technologies to help them innovate and craft better products. For instance, Kraft Heinz opened a new digital hub to create digitally powered strategies and help launch new food ideas that can successfully capture a huge market segment. Moreover, technologies like blockchain will continue to gain popularity as more food companies become a part of this trend. As more managers become aware of the benefits of blockchain in the food industry, everyone in the food chain supply will tap into this technology. Growers, manufacturers, distributors, and more will make the intelligent decision to leverage technology to propel their businesses forward. After all, there is no denying that the modern world depends on many technological advancements, and it has even affected how humans interact and live.
The Rise of Clean Labels
With everything just a Google search away, food products are pressured to develop their version of clean labels. These labels contain information about what is in the food items, how they are made, and by whom. This is due to the desire of “clean eaters” to protect their health and wellness. Nowadays, if consumers cannot access this information, they will have no qualms about not purchasing the food product. So much emphasis is now placed on information; manufacturers are pressured to create high-quality products that do not adversely impact health.
Demand for Exotic Flavors
Flavor and taste have always been the name of the game in the food industry. No matter how healthy manufacturers make a food product, people will never buy that item again if it doesn’t taste good. Catering to discriminate between taste buds that are picky and choosy has always been the primary goal. Thanks to technology that has bridged time and space and the buzz of wanderlust, people have become more educated and receptive to other cultures. This influx of new ideas and lifestyles brings trending and more exotic flavors. As a result, companies feel more pressured to come up with more variety and depth to their food offerings to cater to this demand for a wider variety. If they do not do it, some other company will pose a considerable threat.
With the many environmental campaigns drilled in various media platforms, consumers are now looking for more sustainability in the practices and processes of the food industry. From food packaging to the production line, shoppers are now willing to pay more to feel more green. The desire to help the environment has given rise to more earth-friendly food processing and packaging. Companies need to shift their ways to continue to have a competitive edge that will earn them more loyal clientele and profits.