Skip links

2019 Email Marketing Benchmarks

Learn More

Have you ever wondered how your industry compares to others in regards to email marketing benchmarks such as average email open rate, CTR, and bounce rate? The data below is based on the analysis of email marketing campaigns with over 1000 subscribers. It included the analysis of hundreds of millions of emails across many different size companies.

Agriculture & Food Services

The average open rate, CTR, unsubscribe rate, abuse rate, and bounce rate for email marketing in the agricultural and food service industry.

Open Rate: 23.12% Click Rate: 2.69%

Soft Bounce: 0.57%  Unsub Rate: 0.29%

agriculture-email-marketing-stats

Architecture & Construction

Below you will find the average open rate, click through rate, unsubscribe rate, abuse rate, and bounce rate for email marketing campaigns in the architecture industry.

Open Rate: 23.13%  Click Rate: 2.55%

Soft Bounce: 1.39% Unsub Rate: 0.35%

architecutre-email-marketing-stats

Art & Artists

Below you will find the average open rate, click through rate, unsubscribe rate, abuse rate, and bounce rate for email marketing campaigns in the art or artist industry.

Open Rate: 26.03%  Click Rate: 2.66%

Soft Bounce: .57% Unsub Rate: 0.29%

art-artist-email-benchmarks

Beauty & Personal Care

Below you will find the average open rate, click through rate, unsubscribe rate, abuse rate, and bounce rate for email marketing campaigns in the beauty industry.

Open Rate: 17.01%  Click Rate: 1.76%

Soft Bounce: .38% Unsub Rate: 0.31%

beauty-industry-email-marketing-benchmarks

Business & Finance

Below you will find the average open rate, click through rate, unsubscribe rate, abuse rate, and bounce rate for email marketing campaigns in the business and finance industry.

Open Rate: 20.47%  Click Rate: 2.59%

Soft Bounce: .63% Unsub Rate: 0.21%

business-finance-industry-email-marketing-benchmarks

Computers & Electronics

Below you will find the average open rate, click through rate, unsubscribe rate, abuse rate, and bounce rate for email marketing campaigns in the computer and electronics industry.

Open Rate: 19.39%  Click Rate: 1.98%

Soft Bounce: .92% Unsub Rate: 0.29%

electronics-computer-industry-email-marketing-benchmarks

Construction

Below you will find the average open rate, click through rate, unsubscribe rate, abuse rate, and bounce rate for email marketing campaigns in the construction industry.

Open Rate: 21.01%  Click Rate: 2.03%

Soft Bounce: 1.38% Unsub Rate: 0.40%

construction-industry-email-marketing-benchmarks

Consulting

Below you will find the average open rate, click through rate, unsubscribe rate, abuse rate, and bounce rate for email marketing campaigns in the consulting industry.

Open Rate: 18.96%  Click Rate: 2.15%

Soft Bounce: .88% Unsub Rate: 0.28%

Design Agency

Below you will find the average open rate, click through rate, unsubscribe rate, abuse rate, and bounce rate for email marketing campaigns in the digital agency and design industry.

Open Rate: 21.59%  Click Rate: 2.51%

Soft Bounce: 1.02% Unsub Rate: 0.37%

By Company Size

Company SizeOpen RateClick RateSoft BounceHard Bounce
1-1020.30%2.60%0.50%0.30%
11-2519.74%2.25%0.54%0.35%
26-5020.68%2.56%0.42%0.28%
50+22.10%2.66%0.50%0.38%