Skip links

Review Of  SEO Companies

Did you choose the best SEO company?

To compile our comparison, we gathered information from 100+ search engine optimization firms, SEO consultants, PR firms, full-service digital agencies, and freelance SEO consultants.

The Typical SEO Story

So you want to help your website rankings and increase sales coming through your website by doing search engine optimization and don’t know where to start. So you go to Google and search for an SEO company or freelance SEO consultant and find thousands of companies, freelancers, and digital agencies who say they do SEO.

Where do you start, and how do you choose the best SEO company to complete to help build your brands? To help, we’ve done some of the leg work for you.

What We Did

The comparison chart below includes information we’ve gathered from many types of SEO firms, such as; what each type of company typically offers, who will be working on your SEO, the average SEO cost, etc.

  • DIY SEO (using an SEO Tool)
  • Subscription SEO
  • Boutique SEO Agency
  • Mid-Size SEO Agency
  • Large SEO Agency
  • Full-Service Digital Agency
  • PR Agency
  • Website Design Firm
  • Freelance SEO

The Results

*on small screens, scroll right to see more info.

Subscription SEOBoutique SEO AgencyLarge SEO AgencyFull Service Digital AgencyPR AgencyWebsite Design FirmFreelance SEOProject 320
What’s Included
Audits
SEO Maturity AssessmentNoNoMaybeNoNoNoNoYes
Technical AuditNoBasicBasicBasicBasicNoMaybeYes
Competitive AuditNoNoBasicNoNoNoNoYes
Inbound Link AuditNoMaybeYesMaybeMaybeNoYesYes
Content AuditNoMaybeYesMaybeMaybeNoNoYes
Site ArchitectureNoMaybeYesMaybeNoMaybeNoYes
Website and Page StructureNoNoYesNoNoNoNoYes
Content AuditNoMaybeYesMaybeMaybeNoNoYes
Tagging AuditMaybeYesYesYesYesMaybeYesYes
Website Speed AuditNoMaybeYesMaybeNoMaybeMaybeYes
Analytics AuditNoMaybeMaybeYesMaybeMaybeNoYes
Strategy
Content StrategyNoMaybeMaybeMaybeMaybeNoNoYes
Information Architecture StrategyNoNoMaybeMaybeNoMaybeNoYes
Keyword ResearchYesYesYesYesYesYesYesYes
Content CreationNoMaybeYesYesYesYesNoYes
Tagging OptimizationYesYesYesYesYesYesYesYes
Speed OptimizationNoMaybeYesMaybeNoYesMaybeYes
Link StrategyNoMaybeYesMaybeYesYesYesYes
Measurement Strategy
Measurement StrategyNoMaybeYesYesMaybeYesNoYes
Scorecard CreationNoMaybeYesYesMaybeYesMaybeYes
SEO Monthly Management
Analytics scorecard and monthly reviewMaybeMaybeYesMaybeMaybeNoNoYes
Identification of keyword topics for new contentMaybeMaybeMaybeMaybeYesMaybeMaybeYes
Optimization of new pages and content that is createdNoYesMaybeMaybeMaybeMaybeMaybeYes
Current Google ecosystem reviewNoNoYesNoNoMaybeNoYes
Strategic brainstorming sessionsNoNoNoMaybeYesMaybeNoYes
Overview
Who will be working on your projectJr Level SEOJr Level SEODependsJr Level SEOJr Level SEOJr Level SEODependsSenior Level SEO
Do Local SEOYesYesYesYesMaybeMaybeMaybeYes
Are Experts In SEO Transition PlanningMaybeMaybeMaybeNoNoNoMaybeYes
Project Pricing TypeSubscription (Limited)Bucket of Hours/MonthBucket of Hours/MonthBucket of Hours/MonthBucket of Hours/MonthBucket of Hours/MonthBucket of Hours/MonthProject (few limits on hours/month - we work towards your goal, not hours)
Turnover Rate (will the same person work on my SEO the whole time?)HighMediumHighMediumMediumMediumHighNone
Understand Holistic MarketingNoMaybeMaybeYesNoMaybeNoYes
Will They Need To OutsourceYesYesYesMaybeYesMaybeYesNever
Average Monthly Price$99+ / month$1500 - $3000$5000+$4000+$3000 - $6000$1200 - $3000$500 - $2000$1600 - $4000
Holistic SEO ValuePoorAverageGood - GreatPoor - AveragePoor - AveragePoor - AveragePoor - AverageGreat